STAFDA Webinar: How AI is Changing the Way Your Customers Buy (And What to Do About It!)

Your buyers have a new advisor — and it’s not your sales team. It’s AI.

Every day, customers ask tools like ChatGPT and Google’s AI Overviews the questions they used to ask you: “Who are the best suppliers for [your product]?” If you’re not showing up in those answers, you’re invisible.

This action-packed webinar will demonstrate how AI has changed the way buyers research and choose suppliers — and give attendees a practical, non-technical roadmap to become the company AI recommends.

During this free webinar, attendees will learn:

• Why traditional SEO and marketing tactics are failing in the AI era
  The five questions AI answers for your buyers — and how to shape those answers
  How to show up in AI-powered research — so you’re part of the answer when buyers ask
  A practical, non-technical roadmap to turn AI into your competitive advantage

Bob DeStefano, president of SVM Industrial Marketing, is a B2B digital marketing strategist, author, and professional speaker with 25+ years of experience helping distributors, manufacturers, and reps leverage online marketing to produce bottom-line results. Bob, STAFDA’s Online Marketing Consultant, is author of STAFDA’s Online Marketing Strategies 2.0 Manual, STAFDA’s Online Marketing Advisories, and the book Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century.

This free program will be a 60-minute session: 45 minutes of content-packed insights followed by 15-minutes of Q&A.

Questions? Please contact the STAFDA office at 800-352-2981 or cusher@stafda.org.