Today, your sales team has fewer opportunities to influence the sale. Yet distributors continue to dedicate disproportionate resources to sales relative to marketing.
Your company’s marketing efforts need to work with your sales reps and other customer-facing team members to help your customers make the right buying decisions. That includes letting your marketers do more than just promotional flyers and spray-and-pray e-mail campaigns.
Your marketing team can play a critical role in driving demand in a world where your customers want to engage with you on multiple channels beyond the jobsite.
Multiply your sales efforts with the right approach to marketing. Join Lindsay Young, president of distribution-focused marketing content agency 3 Aspens Media, for this session designed to challenge your perception of what marketing can do you for you.
This free webinar includes 45 minutes of a fast-paced, content-rich module followed by 15 minutes of Q & A.
Lindsay Young is president of 3 Aspens Media, a B2B content strategy and marketing content firm that works with distributors to translate their offline expertise – online. She has more than 20 years of experience leading and producing online and print content for publications and businesses. She was previously the editor of Modern Distribution Management (mdm.com), a leading resource for wholesale distribution industry executives. Learn more at 3aspensmedia.com.
Questions?
Please contact STAFDA at 800/352-2981 or cusher@stafda.org.
